DMSE Sports, Inc., founded in 1981, is an event management company specializing in the creation, marketing and production of mass participatory athletic events throughout the U.S. and abroad. For more than two decades DMSE Sports has produced or consulted on more than 800 events worldwide. Dave McGillivray, president of DMSE and his team of consultants have directed some of the most technically challenging and high profile road races and charitable sporting events in the nation.
The event for which DMSE is most celebrated was the 100th running of the BAA Boston Marathon in 1996. Attending to every need of the unprecedented Boston field of 40,000 runners won Dave McGillivray the admiration and respect of his peers and athletes alike.